About Pricing Strategy Associates

CEO Biography

        CEO and author Marlene Jensen is a pricing strategy and new business expert. She's been consulting on pricing and other marketing issues since 1991, including a large number of direct response tests of pricing strategies -- as well as idea tests -- for her clients.

        Marlene has also performed dozens of pricing strategy tests for her own business launches:

• 1 magazine (Sportswoman)
• 2 paid-subscription newsletters (Ancillary Profits and Media Marketing)
• Jensen-Fann Publishers, a book company

She's the author of the following books:

• 46 Ways to Raise Prices -- Without Losing Sales (www.RaiseYourPrices.com)
• Pricing Psychology Report (www.PricingPsychology.com)
• The Tao Of Pricing (www.TaoOfPricing.com)
• The Everything Business Planning Book (available at amazon.com)
• No-Cost Home Business Startup Plan
• Women Who Want to be Boss (available at amazon.com)

       Dr. Jensen also teaches marketing and entrepreneurship at Lock Haven University. Her dissertation and her research field is in pricing -- especially pricing new products.