Pricing Strategy Associates (PSA) helps companies improve their profit margins and launch successful new products by optimizing their pricing strategies. Our clients include: Internet businesses, newsletter and magazine publishers (both BtoB and BtoC), direct response businesses, and retail.
We offer pricing services in four different formats:
CEO Marlene Jensen has consulted for 14 years on pricing and marketing problems, including pricing for new service website launches as well as pricing ongoing products for direct response companies.
Pricing Strategy Associates, also has a team of marketing, finance and pricing specialists on tap for projects requiring specialized skill sets or quick turnarounds.]
Industry groups of retailers (online or off) usually rate pricing as one of their biggest question marks. PSA tailors conference presentations to industry-specific pricing problems, resulting in high marks for conference organizers.
E-BOOKS ON PRICING:
PSA writes and publishes (through Jensen-Fann Publishers) practical books on pricing strategy for marketers and for CEOs of small business.
FREE PRICING RESOURCES:
PSA underwrites the cost of a free website (www.PricingStrategyResources.com) which contains pricing articles of interest to academics as well as marketing practitioners and small business owners. Have questions? This website has a forum, where you can get answers.
Additional free resources from PSA include: